Case Study:
Launch E-Commerce B2B High Ticket

Results
Obtained.

0
Turnover two months after launch
0
Average cart value the first few months
+ 0 .0
ROAS value two months after launch
Omega12_Misture

The Project

Omega Station is an innovative startup that designs, engineers, and sells portable bartending stations and useful bartending equipment.

Goals

I have followed the project since its inception when the founder was selling his products through message boards (Subito.it and Kijiji). The first goal was:

  • Validate the project and understand if there was a target audience and demand for this product outside of ad portals

What has been done

  1. I did market and competitor analysis; trying to figure out if there was demand for this product, and if so, the best channel where to intercept it.

  2. After this analysis, I chose Google Ads as the main traffic channel, with Facebook Ads as a supporting channel for retargeting.

  3. We built the landing page on which to land traffic from Google Ads via WordPress.

  4. I integrated Shopify’s checkout through the Buy Button, a button that allows you to integrate Shopify’s checkout with a script. In my opinion an excellent choice if you have yet to validate a product.

RESULTS TWO MONTHS AFTER LAUNCH

  • 18.569,00€ Turnover two months after launch
  • 16 Purchases two months after launch
  • 687€ AOV

LONG-TERM SCALING RESULTS

  • We have activated new sales channels, such as Google Shopping.

  • We activated campaigns on cold audience on Facebook Ads to launch a new product (Omega Easy)

  • We have developed email automation sequences such as Welcome Series, Cart Retrieval, Post-Purchase, and many others.

  • We activated a new B2B channel through cold emailing.

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